Abstract: Zhou Hongyi announced the launch of free antivirus products, quickly gained billions of users, in the face of strong offensive 360 free antivirus software, Kingsoft, rising to the traditional security software vendors retreat, 360 only a very short time to get the absolute leading position in network security market.
chooses a market that has been proven feasible to find the best in the market, and then learns it to launch a more optimized product to beat it, eventually becoming the first in this market. This is a lot of Chinese entrepreneurs do, and many of them have been successful. Today we are going to check China Internet history, the classic case of the catch up from behind.
Zhou Hongyi is the most faithful believer in free doctrine, and the biggest beneficiary of liberal doctrine. 10 years ago, China’s Internet has not yet fully popular, Internet users demand for network security is low. At that time, Kingsoft, rising, Kabasiji and other domestic security vendors also provide only charge of anti-virus products, which leads to the low utilization rate in the domestic anti-virus software. On the other hand, a large number of pirated antivirus software free of charge by the name of the network to provide to the user, these pirated software in order to make money will require the user to download or provide advertising bundled or Trojan software, greatly hurt the user experience. At this time, Zhou Hongyi announced the launch of free antivirus products, quickly gained billions of users, in the face of strong offensive 360 free antivirus software, Kingsoft, rising to the traditional security software vendors retreat, 360 only a very short time to get the absolute leading position in network security market.
to today, free has become one of the most respected Chinese Internet entrepreneurs business model.
Taobao VS eBay
with 360 to beat the traditional anti-virus vendors, Taobao beat eBay, China’s Internet has also become a classic battle. In 2003, eBay was the largest C2C trading platform, in June of that year, eBay acquired by eBay eBay as a springboard into the Chinese market, and then, in the face of the strong eBay eBay, Taobao is still a small team not worth mentioning. But by 2005, Taobao’s share of the C2C market in mainland China rose to 79%, then eBay will be sold on eBay, exit the Chinese market.
can beat eBay eBay, the main reason is because to do three things: free strategy, not to the seller charges, this policy was announced immediately received great attention, a large number of sellers in Taobao, including some in eBay sellers; Alipay secured transactions, solve the problem of trust online shopping the eBay provides online payment system, but not the central bank to pay the license, can not be compared with Alipay; through a combination of small owners to bypass eBay exclusive portal, through the establishment of advertising alliance made the small owners support, open the upstream flow > Taobao