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first_imgHow to Create a Customer-Centric Strategy for Your Business Daniel BishopJune 11, 2019, 4:00 pmJune 12, 2019 According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to create a positive Customer Experience at every stage of the buying process. This is mostly due to inefficient communication between the product, IT and marketing departments, as well as their inability to process or make sense of their customers’ data. Moreover, most businesses lack a clear understanding of what it means to be customer-centric, so let us look into that first.Latest MarTech News: Logi Analytics Acquires Zoomdata, Extending Market Leadership in Embedded AnalyticsWhat Does it Mean to be Customer-Centric?Being customer-centric means putting the customer first at every stage of the buying process. Although this is not a new notion, emerging technologies are disrupting the ways in which businesses interact with customers. While AI, IoT, mobile devices, the cloud, and social media all influence Customer Behavior, businesses can use these technologies to personalize interactions with their customers.Organizations should create personal experiences at each moment of the customer journey, i.e. from the initial search to post-purchase. For example, you can send returning customers personalized recommendations based on their purchasing history, followed by a discount offer the next day. But to be able to truly provide a personal experience to each customer at every stage of the buying process, you need to get all departments on board. One of the strategies includes creating a customer-centric culture across the entire organization.Read More: How Can AI Boost Your Email Personalization Performance?Creating a Customer-Centric CulturePractice customer empathy. A report by PwC, states that only 38% of US consumers think employees they interact with understand their needs. To truly operationalize customer empathy, support teams should carefully read messages from customers and observe their behavior. For example, creating a mini persona for a customer helps better understand their problems. Support teams should also be able to effectively express empathy through the written word and avoid sending canned responses.Hire for customer orientation. When hiring, test each candidate for customer orientation regardless of their role. You want all employees to be on board with customer-centric thinking. This will send a clear message to hiring managers and applicants that your company puts the customer first.Open customer insights for all employees. Do not restrict customer insights into marketing and sales departments alone. You should open up a customer experience team to store up this information. Create listening rooms where employees can listen to customer calls and organize all-employee meetings in which leaders can give updates on how the company handles the delivery of CX.Enable direct customer interaction. Leaders can facilitate direct interaction with customers by giving employees access to sales and support calls. Employees should observe focus groups, customer visits, co-creation labs, and take part in customer events such as industry conferences or advisory board meetings.Connect company culture to customer outcomes. Tracking how company culture impacts customer experience enables managers to cultivate strong customer-centric cultures. It drives employee engagement as well. By offering your employees incentives based on customer retention, you can measure which employee interaction yielded the best results with a specific customer.Creating a customer-centric company culture is the most important part of the strategy. When you have all the departments on board, you will be able to use customer data much more effectively. Data plays a vital role in a customer-centric business strategy, so let us take a look at how businesses can leverage its full potential.Data-Enhanced Customer-Centric StrategyIT departments without proper CX insight struggle to make use of data-gathering technologies. According to research by Monetate, 23% of employees stated that their main barrier toward personalization is poor data quality.  Other problems include sustainable data architecture (17%), third-party data (10%) and silos (3%). The majority of businesses claim they require better quality of information to achieve greater levels of personalization, but this is not entirely supported by evidence.Businesses need to employ data intelligence to the information they already have at their disposal. To organize and utilize customer data effectively, every department needs to work together. Executives can then leverage data lakes and streaming information sources from each and every department. This enables them to operationalize data-driven actions and better understand customers and their behavior. With better data analysis, businesses can extract the true value of customer information. Helping customers in an informed way is an integral part of a customer-centric strategy, as it helps businesses provide their clients with exquisite service and support.Read More: How to Analyze Your Lead Generation Form Using Google Tag ManagerOne Step at a TimeCreating a customer-centric business strategy starts with understanding that the customer comes first. And since technology is constantly changing, you will need to learn to utilize the new technology that continues to influence customer behavior. This will help you learn more about your clients. And every department can benefit from this information. This is why creating a customer-centric company culture should be an essential part of your strategy. You want to leverage the full potential your organization has to offer. Data plays a major role in this as well. However, you must learn how to interpret it properly. Such insights can perfect your customer support, increase retention, and ultimately create loyal brand ambassadors.Read More: GDPR Compliance: Decoding The Mood A Year Later customer experienceCustomer Supportcustomer-centricinfluence customer Previous ArticleTelaria Expands EMEA Leadership Team With Appointment of Industry VeteransNext ArticleCuracity Announces Dwell Partnershiplast_img read more

first_img “Having Someone Else Grade Your Homework” Ensures Brands Get What They Pay ForMedia.net, a contextual advertising and publisher solutions company, emerging as a leader in programmatic, and Amino Payments, the premiere transparency and supply path optimization company for digital advertisers, announced a partnership to provide detailed visibility into how much of a buyer’s budget results in true working media through the Media.net Marketplace.  This marks one of the first and largest adoptions of third party audit—on the exchange side—to ensure transparency across the supply chain for advertising buyers.Media.net’s Marketplace, a next-generation programmatic exchange, welcomes such radical transparency because it has been providing buyers with the highest levels of working media efficiency since its launch over two years ago.  Media.net built this ad exchange because it saw an opportunity to provide a platform for buyers and sellers to execute transactions that was free from exorbitant fees, questionable auction practices and fraudulent inventory.  Media.net’s dedication to direct publisher relationships, the elimination of fraud and enhancements of bid requests such as page-level contextual data has driven superior results for both buyers and publishers.  This partnership will help shine light on that and further accelerate growth.Marketing Technology News: Mobiquity’s AdCop Finds Ad Fraud Lurking Below the FloorVaibhav Arya, CEO of Media.net, said, “We are proud to announce our partnership with Amino Payments.  They are establishing a leadership position in third party supply chain transparency and supply path optimization.  We’re excited to roll out their solution at scale—and continue to lead the industry in measured, real and clear advertising campaigns for brands and monetization solutions for publishers.  Media.net has been and will continue to show advertisers and agencies how their money is being spent, but a third party measurement such as Amino’s Lense product ensures unbiased accountability for all parties.”“Amino Payments is thrilled to partner with Media.net as they continue to evolve their successful programmatic business,” remarked Will Luttrell, CEO of Amino Payments. “Advertisers are making transparency a priority. As they shift their media dollars towards transparent sources, Media.net Marketplace will inevitably solidify its reputation as a cost-efficient and effective source of inventory.”Amino Payments believes that when a brand puts money into digital advertising, they should be able to see how their media dollars are spent. With Amino, advertisers are able to follow the entire path of every impression as each partner cryptographically signs its part of the transaction, creating an authenticated ledger that balances in real-time. As an early adopter of Amino’s transparency-enabling technology, Media.net will be able to leverage Amino’s real-time data functionality to deliver granular and actionable insights and optimizations to both their buyers and publishers.Marketing Technology News: Internet Grows to 351.8 Million Domain Name Registrations in the First Quarter of 2019Advertisers buying through Media.net on Amino-enabled campaigns will be able to see:Buyer’s clearing price for each impressionPublisher’s clearing price for each impressionDomain name of where the ad was servedActual cost of unviewable or brand unsafe impressionsAuction typeCreative media typePlatform typeBy allowing an independent, third-party continuous audit of media spend, Media.net is taking transparency much further than simply providing log files and personal assurances.  They are ensuring complete clarity and confidence for all buyers on their platform.Marketing Technology News: Lionbridge Launches Lionbridge AI, Extends Leadership Position in AI Data Training Services advertising buyersContextual AdvertisingMarketing Technology NewsMedia.netNewsVaibhav Arya Previous ArticleNuxeo Insight Cloud Delivers the Next Generation of Enterprise AI and Intelligent Content ServicesNext ArticleCatalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape Media.net Partners with Amino Payments to Offer Third Party Supply Chain Transparency for All Media.net Marketplace Transactions MTS Staff WriterJune 4, 2019, 9:32 pmJune 4, 2019 last_img read more

first_imgFramework Provides Capabilities Required for Common Use Cases and Guidance for Customers to Help Achieve Zero Trust SecurityPing Identity, the leader in Identity Defined Security, announced its capabilities framework and practical guidance for adopting a Zero Trust security strategy. This framework provides reliable direction to companies in any stage of the Zero Trust maturity process to help enable a broad range of use cases and technology integrations. It also includes innovative ways to support secure access to anything, by anyone, from anywhere on any device.“Zero Trust and Building Identity for an Open Perimeter at Netflix”A Zero Trust Framework Designed for the EnterpriseThe Ping Identity model provides numerous starting points for architecting Zero Trust security within the realms of strong authentication, endpoint security, network security, workload security, data security and transaction security. In addition, Ping offers guidance ranging from advising security leaders on the transition process to Zero Trust, to providing security practitioners paths to configure key Zero Trust elements, starting with strong identification and authentication.Marketing Technology News: E-discovery and Information Governance Expert Rena Verma Joins FTI ConsultingIn fact, Ping has established multiple partnerships to support its Zero Trust framework and continues to develop this network of technology partners to serve the security needs of enterprise digital transformation projects, such as multi-cloud deployments, secure partner access and API first initiatives. Some of the companies that Ping Identity has partnered with to establish Zero Trust include ID DataWeb, iovation, a TransUnion company, and MobileIron:“Zero Trust is all about verifying that your users are who they say they are – both upfront, and on an ongoing basis,” says Matt Cochran, VP of product & operations for ID DataWeb. “The key to adoption is taking an approach that does not sacrifice user experience by finding the right balance of strong upfront identity verification, passive environmental risk analysis and adaptive MFA challenges. Ping Identity and ID DataWeb’s combined solution allows companies to establish a strong Zero Trust foundation on top of their existing identity investments, which is key for success.”“When done right, Zero Trust security can minimize both risk and friction for good customers, and that’s just what the partnership between Ping Identity and iovation accomplishes,” said Jon Karl, EVP of corporate development and co-founder at iovation. “Our joint customers have the ability to leverage thousands of attributes to accurately recognize devices and assess their trustworthiness while also watching for mismatches and high-risk activity from specific time zones, regions and IP addresses.”“Our partnership with Ping Identity allows us to augment the single-sign on experience in a mobile-friendly way that brings Zero Trust security to all devices,” said Brian Foster, SVP of product management, MobileIron. “This mitigates the risk of corporate resources being accessed from mobile and desktop devices and ensures that all devices, applications, users and networks meet compliance requirements through Zero Trust principles.”Marketing Technology News: Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at ScaleprnNew Zero Trust Webinars and Recordings AvailableThe company recognizes that organizations embarking on digital transformation initiatives are in various stages of Zero Trust maturity. This means providing different types of secure access, each of which has a distinct set of security requirements. To learn more about the Ping Identity Zero Trust framework, listen in to several upcoming webinars and recordings:The recording of “How to Broaden Enterprise Security with Zero Trust Access” shares how Zero Trust adoption can benefit security and business leaders, while providing an overview of common challenges and where to get started on a Zero Trust journey.The recording of “Zero Trust and Building Identity for an Open Perimeter at Netflix” provides a concrete example and discussion of how a cloud-first company has applied principles from the Ping Identity Zero Trust model toward making identity the new security perimeter.The recording of “How to Architect API Security for Zero Trust” offers deep guidance on common API vulnerabilities and ways a Zero Trust approach can fill the gaps.The June 11 webinar “CIAM Assessments, Blueprints and Roadmaps for Zero Trust Security” will explore the role of identity in Zero Trust deployments and how an assessment can help enterprises understand which capabilities are required to enable secure employee, partner and customer access.Marketing Technology News: With 87% Surge in Customer Bookings, Episerver Promotes Internally for CMO Ping Identity Releases Capabilities Framework for Zero Trust Deployments PRNewswireJune 7, 2019, 2:33 pmJune 7, 2019 Identity Defined SecurityMarketing Technology NewsNewsPing IdentityPing Identity modelZero Trust Previous ArticleSpiceworks Expands Intent-Based Targeting Capabilities to Help Technology Brands Engage Businesses In-Market for Security, Cloud, and Business Application TechnologiesNext ArticleOpenTable Deepens Integrations with Point-of-Sale Systemslast_img read more

first_imgMarTech Interview Series About Zylo The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. About EricAbout ZyloAbout Eric “The biggest priority for rapid growth is implementing good communication across the business as it grows.” Tell us about your role and journey into technology. What inspired you to co-start Zylo?My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history – it was just this new search engine – but I have a big appreciation for that moment when all these new tech companies were starting.The next thing I know, I was working my first job out of college, a local tech company here in Indianapolis: ExactTarget. That was in 2002. I joke about it now, but on my first day, I was given a SalesForce login and an ExactTarget login and ever since my entire career has been nothing but SaaS enterprise technology.I’m also a geek at heart and I love technology, so part of what inspired me to co-start Zylo was that I wanted to start another technology company. As I have spent such a long time in SaaS, I had a front-row seat into the explosion in the number of SaaS vendors and tools you can use. From that, I saw this compelling need in the market to help companies find a better way to manage SaaS.From the time you started Zylo, how much has the market for SaaS Management Platforms evolved?I think that the need for SaaS Management is now better understood. Two or three years ago, people would say, ‘Wow, a SaaS Management Platform is a great idea and it makes sense, but I’m not sure my company needs it’. Now, we are seeing a number of subscription-based software companies grow and scale at incredible rates – at least 20 high-growth SaaS firms took their companies public in 2018 alone. Across SaaS as a whole, we have seen more investment every year – Gartner predicts the total market will be worth than $200 million this year, a 17% increase over 2018.As a result of this huge growth, we are seeing RFPs for SaaS Management coming from the same companies that didn’t see the need for SaaS management just a few years ago. These companies are now driving the initiative and starting the conversation about effectively managing their SaaS investment. Now that these enterprises have validated our original concept for Zylo, I am confident that we have created a major category of software.The competitive activity in the SaaS management space underscores these trends: Since 2016, large enterprise IT solution providers have acquired a number of SaaS management companies. We see that the established legacy companies are also trying to understand how a SaaS management tool or service might live within their product portfolios.What role does B2B data management platform play in discovering and categorizing an enterprise’s SaaS stack?Know your data.You have to know what your data is, what’s important to your business and, ultimately, where your data goes. Managing your business data is so important: You can think of data management as security exercise or you can think of it as a strategic exercise to make the data actionable and manageable, but either way, it’s important from a discovery standpoint. Data management is a big reason companies want to professionally manage their SaaS environments.For example, when we launch Zylo with our customers, they typically underestimate the number of apps used across the business by two to three times. Everybody talks about company data in terms of security and about securing the perimeter of their environment, but if you don’t know how many and what kinds of applications are storing company data (and who are your app users) what are you protecting?Know where your data is, know where it’s going, and know, how to organize it. Discovery is something you should be doing not just once a year, but continuously.How would a modern CMO/CIO benefit from Zylo in its marketing technology stack?We know that marketing departments typically have the biggest budgets for SaaS applications, so the CMO and CIO roles are starting to overlap in a lot of ways. I have heard people ask CMOs, ‘What’s your marketing strategy?’ The CMO will rattle off all the SaaS applications they’re using: Marketing Automation, Account-Based Marketing, and Social Marketing platforms.This focus on tech highlights how marketing teams need an enterprise-focused SaaS management tool like Zylo to provide a central, integrated system of record that encourages cross-functional collaboration. The modern CMO and modern CIO need to be partners when managing the efficiency, effectiveness, and value of SaaS applications throughout the organization.Today, your technology stack directly impacts customer experience. For example, the Help Desk software you select can directly impact the customers, so now, because of SaaS, the link between customer experience and internal tech use is top of mind for many leaders. Now, more than ever you have to professionally manage SaaS and have all your departments and leaders (CMOs, CIOs, VPs of Sales, etc.) all integrated, speaking the same language, and on the same page.Tell us more about your technology integration and how it can be automated with other stacks in MarTech?As a SaaS management platform and SaaS, Zylo can integrate directly into most marketing SaaS applications via API, then provide continuous monitoring and reporting on your total MarTech Saas investment.We are chiefly concerned with helping business leaders know what SaaS they are buying and how to measure, monitor, and optimize the SaaS spend across the organization. In short, we make sure their SaaS stack is utilized to its full potential.Just as Digital Marketing teams measure the effectiveness and success of their campaigns, Zylo helps marketing leaders measure the performance of the tools used to create those campaigns to make more informed technology decisions.What are your go-to strategies or lessons learned through massive shifts and transitions in 2018? The biggest priority for rapid growth is implementing good communication across the business as it grows. How do you keep everyone on the same page? It’s through good communications, both in-person and as teams using technology.As a leader, I focus on providing clarity around the organization’s goals. Then I open up the decision-making or execution lanes for my teams to go after those goals. The key to managing rapid growth and transition is transparency: My team knows the good, the bad, and what areas for improvement.How do you personally mentor your Product Marketing and B2B commerce teams? They mentor me. I’m ultimately trying to take a broader vision of the market and then allowing Product Marketing and other teams to perform their functions well under the direction of that vision.I focus on the high-level vision and make sure everybody knows what we’re aiming at 12 months to three years out. My mentorship is more about giving big targets and guidelines and letting the execution happen.What does your technology community look like? Who is your contact person at events and conferences to discuss technology?In our local community, it is all marketing technology. Aprimo and ExactTarget are two examples of marketing tech wins, that created a lot of jobs and opportunities here, and then subsequently, a community of startups. So there’s a nice ecosystem of marketing technology here in Indianapolis.The events we attend are geared towards the leaders in the IT or tech community who are in-charge of championing Digital Transformation for their organizations. We generally like to meet with progressive CIOs, CEOs, CMOS, and industry analysts that cover SaaS.Which Marketing and Sales Automation tools and technologies do you currently use?We have seen a lot of success using Salesforce, Pardot, Sumo and WordPress.What are your predictions on the most impactful disruptions in SaaS and Cloud Analytics market for 2019?There’s a lot of consolidation that’s happening right now, and a lot of SaaS companies that are IPO’ing and then going on to acquire other companies. As a result, the number of software vendors will continually grow and with it, you will see more enterprise SaaS users adopt a ‘best of breed’ approach rather than going all-in on one vendor or one vendor’s suite of applications.There’s an Okta report that just came out that shows how this strategy is winning out in the marketplace right now (https://www.okta.com/businesses-at-work/2019/). But the complexity is going to continue as companies are acquiring technologies at the fastest rate ever, so I think that’s going to disrupt a lot of the strategy in the market.What startups in the technology industry are you watching keenly right now? Because the nature of our business is SaaS for SaaS, it’s more about focusing on what emerging trends we are seeing in the big picture. The explosion of SaaS growth in the HR space has been interesting to watch.Where you used to have this high growth in the number of Digital Marketing applications, you are now seeing that in Digital HR applications. That HR landscape is interesting especially since a lot of people don’t see HR leaders as being the emerging SaaS leader, but it’s one of the fastest-growing areas of tech.How do you prepare for an AI-centric world as a CEO? AI is such a broad thing, but the question I ask myself is what can I do to make my employees more productive and get them focused on the tasks that are harder to solve, rather than spending time on non-critical tasks? It’s more about using data in smart ways. What can you automate to save time and energy?It’s also about improved accuracy which has a lot of interesting implications for marketing tech. AI is starting to take testing ads and sales funnels and help marketers do better and smarter tests. The idea is that you can be more cost-effective and iterate faster.As far as preparation goes, you have to pay attention and read as much as you can to understand it because it’s changing so quickly. A lot of these new AI tools are based on data behind the scenes, so you still have to position using it against the backstop of your people being able to validate if it’s working effectively or not. But overall, I think it’s a good start to having better data sets and improved accuracy. There’s a company here in Indianapolis called Pattern 89 that’s improving accuracy for social ads and I’m using a product called Clari to help predict sales funnel optimization improvements.How do you inspire your people to work with technology? I try to inspire people to be more open about communicating through digital channels so they spend less time doing non-critical things. That frees up more time to focus on the important stuff when you are collaborating in person.What’s a word that best describes how you work? Swift.What are apps or tools you can’t live without?Right now, Slack and Asana.What’s your smartest work-related shortcut or productivity hack?I like using Asana as I can take something from Gmail or Slack or almost anything and bring it into one list and knock that out quickly. It does require me to get the people around me to use it, but I get a lot done that way.What are you currently reading? Right now I’m on my second time through ‘Blitzscaling, a Reid Hoffman book’ about building a business at scale. Ultimately, it’s a book about how big iconic companies like Uber and Airbnb became as big as they are because they took over their markets with the advantage of being the first to scale. We think Zylo is going to be a massive hit and a big company, so I’m thinking pretty big about things like that.What’s the best advice you’ve ever received?Relax and slow down. I work at a very fast pace and I have expectations of getting to things faster than most people, so it’s important for me to not get frustrated over things I shouldn’t be worried about.Something you do better than others – the secret of your success?Staying the course and being honest and direct with others as you’re doing that work. I don’t think I’m ultimately doing anything better, I just stick it out and don’t quit early.Tag the one person in the industry whose answers to these questions you would love to read:Byron Deeter (Bessemer Venture Partners).Thank you, Eric! That was fun and hope to see you back on MarTech Series soon.center_img MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo Sudipto GhoshJune 5, 2019, 5:00 pmJune 5, 2019 Eric Christoper is CEO and co-founder of Zylo, the leading SaaS management platform for the enterprise. After more than 15 years of helping clients discover and adopt breakthrough software solutions, he envisioned a more proactive way for business leaders to manage their SaaS investments and the result is Zylo.Eric’s journey to CEO and co-founder started with sales from 2002 to 2010 at ExactTarget (later acquired by SalesForce), followed by six years serving as SVP of Sales at Shoutlet and Sprout Social before co-founding Zylo in 2016.Eric believes that SaaS is the single most transformative force in the evolution of business IT and that those who fail to effectively manage and optimize the rapid adoption of SaaS will be left behind. His vision for Zylo is to deliver value, an intuitive solution, and best-in-class customer experience.When he is not focused on creating value for Zylo customers, you can find Eric at home on Indianapolis’ northside with his wife and two children, where he enjoys a quality bourbon and playing paddle tennis. The largest independent enterprise SaaS management platform, Zylo transforms how businesses manage their SaaS application portfolios. By creating transparency around SaaS spend, license utilization, and user feedback, Zylo provides a centralized system of record that empowers business leaders to discover, manage, measure, and secure their SaaS investment. AIByron DeeterEric ChristopherinterviewsMarTech InterviewSaaS management platformZylo Previous ArticleDark Data Exceeds 50%, Creating Major Security Blind Spot for Most CompaniesNext ArticleTechBytes with Collin Holmes, Founder and CEO at Chatmeterlast_img read more

first_imgSellers will materially benefit from buy-side adoption of modern software. Hudson MX Announces Successful Launch of Local Media Buying Platform MTS Staff WriterJune 11, 2019, 8:54 pmJune 11, 2019 Software solutions must slot right into existing processes and systems to support how buyers and sellers are doing business today.Marketing Technology News: Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service Hudson MX has also launched the AgencyCloud™ API suite with broadcaster tech giant WideOrbit as first integration partnerMedia executive JT Batson and a team of seasoned sell-side, buy-side, linear, and digital veterans announced a new company, Hudson MX, and its flagship product BuyerAssist.  A fully customizable, cloud-based platform, BuyerAssistTM complements the skillset, market expertise, and institutional knowledge of local media buyers, empowering them to deliver superior client results in record time.Already, BuyerAssist™ is being used by the world’s largest agencies to streamline their local media buying processes.  First introduced commercially in September of 2018 in closed beta, the Company has onboarded buyers at scale at the top fifteen media agencies in the United States (according to RECMA) and buys have been completed in all 210 markets for nearly three hundred national advertisers. In 2019, 700+ buyers have used the platform to transact more than $2 billion in local TV ad buys across all broadcasters.“Our early success demonstrates that agencies are committed to investing in software that positions their buyers for the future of local TV,” said Hudson MX CEO and Founder JT Batson.  “Hudson MX started because agencies are demanding a solution—we’ve just tried to listen. Q1 volume doubled that of Q4 and the back half of this year should double the front.  Our strong agency relationships and customizable technology allowed us to quickly and quietly gain an industry foothold in the months since the product was introduced.  Knowing firsthand how much this was needed, I wanted to invest all of our time and resources into building a great product versus wasting time talking about it.”Marketing Technology News: 5G for Connected Cities Predicted to Generate US$17 Trillion by 2035, Reveals ABI Research“Speed and efficiency are key factors in evolving the local space,” said Nancy Larkin, SVP, Managing Director Local Television, Horizon Media. “More and more is being asked of us by clients.  We are working with Hudson MX because they are helping us evolve our business to meet those needs and to help set us up to be successful in the future.”“Hudson MX has brought a platform to market that is evolving the industry, bringing greater efficiency to the local investment process for Initiative and UM” according to Kathy Doyle, EVP, Local Investment, MAGNA. “By providing our buyers with modern software, local is nearing parity with our colleagues in the digital investment space, bringing greater speed, accuracy and accountability.  We look forward to increased automation, as the sell-side partners continue to join the innovation game this summer.”To that end, Hudson MX has also launched AgencyCloud™, its comprehensive suite of APIs for broadcasters and their technology and data partners. AgencyCloud™ enables frictionless and error-free communication with agencies in a way that keeps buyers and sellers in full control of the transaction.  Today, Hudson MX announces WideOrbit as the first technology partner to integrate into the AgencyCloud™.  Batson continued, “When I was the Chief Revenue Officer of a local broadcaster, I learned firsthand that one of the biggest things holding back local broadcast was the lack of modern buy-side tools. I only wish this solution had existed then—the impact would have been in the tens of millions of dollars a year range.”The unique career path of JT Batson inspired the founding framework for Hudson MX.  He’s had a seat on all sides of the media buying table—programmatic pioneer, CRO of a billion dollar local broadcast company, President of Digital for Donovan Data Systems/Mediaocean, VC at LUMA Capital Partners, and Entrepreneur-in-Residence at Accel and Greylock Partners.  From each unique vantage point he was able to observe the damage caused by roadblocks in the ecosystem that over time had become perceived as permanent obstructions.Marketing Technology News: Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion DealJT Batson concluded: “Both the buy-side and sell-side are under pressure to show the value of local TV.  To do so, buyers need greater efficiency without sacrificing compliance and quality.  The largest broadcasters recognize that buyers of their medium need tools as sophisticated as those used by digital buyers in order to deliver the full value of local TV.  They also appreciate the fact that the team at Hudson MX has the collective background required to build next generation tools that respect the nuances of the local TV market.  The Broadcaster’s TIP initiative shows the broad industry support for investing in the future of the medium.”Founding PrinciplesBuyers and sellers are in control of all business rules and decisionscenter_img Solutions are agnostic to all partners, technologies, and data sources. Hudson MXJT BatsonMedia Buying PlatformNews Previous ArticleA Hitchhiker’s Guide to The Changing Rules Of Retail and AnalyticsNext ArticleUptake Solves Dirty Data Problem with AI Data Integrity Capability for Maintenance Optimizationlast_img read more

first_imgFluent, Inc. Announces Signing of Definitive Agreement to Acquire AdParlor Globe NewswireJune 20, 2019, 4:20 pmJune 20, 2019 The acquisition will expand Fluent’s Managed Media Buying, Creative Services, and Campaign Execution PlatformFluent, Inc., a leading data-driven performance marketing company announced the signing of a definitive agreement to acquire substantially all of the assets of AdParlor Holdings, Inc. and certain of its subsidiaries (collectively, “AdParlor”), a digital advertising solution for social media buying.“I am thrilled to welcome Evan Conway and the AdParlor team,” said Ryan Schulke, CEO of Fluent. “The combination of their high-touch approach to managing digital strategies with tech-enabled media buying and our scalable, first-party, self-declared data asset creates a unique value proposition for performance-focused and growth-minded brands.”Marketing Technology News: AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership AppointmentsWith the addition of AdParlor, Fluent will expand its performance-based marketing capabilities into the broader digital ecosystem. AdParlor’s expertise in developing social media strategy, planning, and buying will enable Fluent to extend its reach into alternative digital channels beyond its portfolio of websites. AdParlor also provides additional client service experience and product capabilities, as well as personalized creative design and testing across channels, to drive actionable insights.Marketing Technology News: CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud“We have worked hard to build a team and a company that specializes in delivering performance for our customers on social networks, and we are excited to be joining the Fluent family,” said Evan Conway, CEO of AdParlor. “Our customer-focused approach will be enhanced by leveraging Fluent’s proprietary technology and resources, allowing us to provide more value across social channels, and leverage greater personalization and measurement capabilities.”Fluent and AdParlor, together, create a new approach to blending media buying with tailored program design and execution, resulting in measurable outcomes for their clients.Marketing Technology News: Databricks Accelerates APJ Expansion Following $250 Million Funding Round AdParlorFluentMarketing TechnologyNewsRyan Schulke Previous ArticleKentico Reaches 15 Years of Age – with the Next Five Due to Achieve the Biggest Milestones in the Brands’ HistoryNext ArticleWoodbridge International Closes Xpressdocs-Amazingmail Deallast_img read more

first_imgMWC 2019 officially closed the curtain in Shanghai. This was not only the first industry-wide event after 5G license is officially issued in China, but also a technology carnival with full coverage of the world’s largest 5G network. Three major Chinese operators, domestic and international mainstream communication equipment manufacturers and headphone brands showcased their latest technologies and products.UHD will be such an industry that launches a thorough transformation in the wake of 5G Era, which is also closely related to cultural and entertainment life of individual users. During the three-day MWC 2019, which 5G+UHD experiences have been made available to individual users? Which industry challenges and opportunities have been revealed thanks to the worldwide industry heavyweights’ brainstorming and wisdom pooling?Experience: 5G+ UHD Immersive Experience Available to EveryoneThere were seven exhibition pavilions of MWC 2019. As expected by Organizers, 60,000 professionals from 110 countries and regions attended, and 550 exhibitors supplied exhibits for exhibition. During this three-day event, “Global 5G Immersive Experience Exhibition” undoubtedly gained the highest popularity, which was organized by China Mobile and co-organized by MIGU and Global Virtual Reality Organizing Committee.In front of the first 8K MIGU Cinema in China, guests and visitors queued up at any time. Since the first Chinese-style 8K film Dance of a Dream premiered on June 26, 20 sessions were filled to capacity every day. Many experiencers marvel at the immersive experience of this 8K film.Focusing on various scenarios of daily cultural consumption (such as entertainment, sports, games, etc), MIGU also set up “5G UHD Arena”, “Museum in Movement”, “Panda 5G Paradise”, “5G Virtual Reality” and other exhibition areas together with NBA China, Chengdu Research Base of Giant Panda Breeding, Chinese Museum Association and other sports and entertainment IP partners, showing off skills in the basketball training camp supported by holographic training system, taking a millennium boat to play the game of Riverside Scene at Qingming Festival through VR, and directly watching cute giant panda Gun Gun to eat bamboo branches thousands of miles away under 5G+4K+VR. For the first time, 5G+ UHD immersive experience was available for users in a lifelike manner.It is worth mentioning that 5G UHD video, 5G UHD video polyphonic ringtone, 5G UHD fast games and other three 5G+ UHD innovative applications also made their debut on the scene, thereby offering the experiencers with HD imagination spaces under more scenarios.Marketing Technology News: New Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking PlatformsCruxes: Lack of UHD Content and Three Major Pain Spots of the Whole Industry5G greeted users earlier than the expected schedule. At MWC Barcelona in late February 2019, 5G was placed in a glass showcase together with another star product: folding-screen smartphone. Just four months later, 5G’s advancement made rapid progress in MWC 2019 Shanghai. In addition to 5G+ UHD experience in the pavilions, 5G products are also unveiled. On June 27, China Mobile released the first 5G phone card in MWC 2019 Shanghai, which is called as “Huaka“. Its lowest pricing package of RMB10/month aroused the widespread attention of the whole industry. This is another important move after China Mobile announced “5G+ Plan” for the purpose of spreading 5G on the mass consumer market.However, although China’s 5G construction capability has already taken the lead in the world, the pace of 5G+ is still hindered by some cruxes, especially in UHD segment with pioneering efforts for 5G applications. At Global 5G UHD Industry Summit during MWC 2019, which was jointly organized by MIGU, Shanghai Jinqiao (Group) Co., Ltd. and Global Virtual Reality Conference Organizing Committee, leaders of Huawei, Sony China, Cameron Pace Group, BesTV, China Sports Media, China UHD Video Industry Alliance, 5G Multimedia Innovation Alliance and other worldwide UHD put their heads together and discussed the challenges and opportunities for the industry.Three major pain spots of the whole industry are insufficient supply of UHD video capabilities, shortcomings of key technologies (such as acquisition and production) and no popularization of consumer-grade terminals at the user level. Wang Bin, CEO of MIGU Video, pointed out that these pain spots lead to the immature UHD industry chain.Yan Xing, Vice President of Industry Development, Huawei Technologies, also pointed out: “Currently, 80 operators draw blueprints for UHD video services all over the world. There are 200 UHD video channels overseas, but there are only two UHD video channels in China“. According to him, from another perspective, the existing pain spots of 5G+ UHD industry really affords important opportunities, and the most important opportunity lies in UHD Content Production.Wen Xiaojun, Secretary-general of China UHD Video Industry Alliance, also commented that consumer-grade terminal mode and closed loop haven’t taken shape up to now. The business model between upstream production content, TV stations and consumers hasn’t been completely integrated. It is uncertain when these things will occur in the market.Marketing Technology News: Anexinet Continues Growth Under New OwnershipPromising Outlook: Joining Hands with Partners to Jointly Build an Ecosystem and Be Poised to 5G+ Wave with Tremendous CourageFaced with the existing pain spots of 5G+ UHD industry and the increasingly fierce global 5G competition, with a view to corner overtaking in 5G+ Era, Chinese enterprises should not only take fast pace, but also promote the all-round development and balanced development of the industry, and work together to build a favorable ecosystem.In this regard, MIGU makes full preparations. China Mobile will invest RMB3 billion to implement a plan of “5G+ UHD Enabling Digital Content Industry Innovation and Development”, which will be put into practice by MIGU. As an all-scenario immersive platform affiliated to China Mobile, MIGU has been deeply involved in video, music, reading, animation, game and other content segments for nearly five years. MIGU tapped into sports content industry during the FIFA World Cup 2018. Up to now, MIGU presents 350 live 4K sports events and live artistic performances, while its HD content library ranks first in the industry.Committed to boosting ecosystem construction of 5G UHD industry, MIGU initiated the establishment of 5G Multimedia Innovation Alliance (5MII), the first-ever alliance for digital content in China. 5MII not only comprises the entire industry chain of digital content production, transmission, dissemination and consumption, but also vigorously pushes forward media technology application and business model innovation in the context of 5G. Currently, 44 industry partners have been united of one mind. Two standards have been submitted to International Telecommunication Union (ITU), and projects have been approved for initiation. Nearly 20 collaboration research tasks have been carried out. A number of key project achievements have been made. The y new impetus has been injected into innovation and development of digital content industry.The seed, sowed by China Mobile in the field of UHD, has already broken through the soil and sprouted. With the advent of the first year of Commercial 5G, MIGU, which boasts dual advantages of 5G+ UHD technology and content, will further thrive by leaps and bounds. In order to help strengthen the UHD content production pool, during MWC 2019, MIGU also signs contracts with China Hualu Group Co., Ltd., Mango Excellent Media Co., Ltd., Wanda Film Holding Co., Ltd., International Skating Union, Real Club Deportivo Espanyol, Chengdu Research Base of Giant Panda Breeding and other partners, with a view to profoundly figuring out sports and entertainment IP content, expanding 5G+ UHD ecosphere and promoting sound development of the industry ecosystem.Marketing Technology News: Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTVIn addition, MIGU has also launched 5G+UHD Video Industry Demonstration Base together with Administration Committee of Jinqiao Economic and Technological Development Zone and Shanghai Jinqiao (Group) Co., Ltd. Three parties will jointly establish a national-level UHD joint laboratory. This is of great significance for propelling two-way enabling of 5G technology and UHD, exerting superposition effect and accelerating the innovation and development of China’s UHD industry.The unveiling of 5G and the growth of MIGU simultaneously take place. As the national team in the new media industry, MIGU will unswervingly insist on openness and integration, join hands with all partners to solve the industry development problems, and be poised to 5G+ UHD wave with tremendous courage. “Jump Start” for 5G Era is not Limited to Fast Speed, And China Mobile MIGU Aspires to Emerge as 5G+ UHD Ecosystem Booster PRNewswireJuly 2, 2019, 3:39 pmJuly 2, 2019 5G license5G UHD Arena5G+UHD experiencesMarketing TechnologyMWCNewsTechnology Previous ArticleNew Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or GrandparentsNext ArticleBelgian Telecom Provider Speeds Delivery of Customer Services with Oraclelast_img read more

first_img Actor PrabhasBaahubali: The ConclusionEvelyn SharmaNeil Nitin Mukesh First Published: May 21, 2019, 2:20 PM IST South superstar Prabhas had announced on Monday that he has a special surprise planned for his fans, which will be revealed on Tuesday. Although the actor hasn’t posted anything on Instagram yet, it seems the surprise he was talking about is the first poster of his upcoming release Saaho. The film, to release this Independence Day, will be his first release after Baahubali: The Conclusion came out two years ago. Fans have been waiting with bated breath for Prabhas’ look in the film. The poster has him looking intensely into the camera, wearing uber cool shades highlighting his penetrating stare. The poster, though not revealing much, became a hit instantly as fans commented that they can’t wait for the film to release. Prabhas stayed away from the silver screen for nearly five years to focus on the release of SS Rajamouli’s Baahubali. The Baahubali franchise became a huge hit, propelling Prabhas to superstardom. And so, the announcement of his next venture Saaho was an exciting news for all his fans. The film, which also stars Shraddha Kapoor, Neil Nitin Mukesh, Evelyn Sharma, Mandira Bedi and Jackie Shroff, is being helmed by Sujeeth.Here’s the poster:This Independence day, Say #Saaho with us ✊🏻The action begins in cinemas from 15th Aug, 2019.#Prabhas @ShraddhaKapoor @sujeethsign @UV_Creations #SaahoSurprise #15AugWithSaaho pic.twitter.com/NDBzDN3ykU— UV Creations (@UV_Creations) May 21, 2019Sharing the first look poster, Shraddha tweeted, “This Independence Day, say Saaho with us. The biggest action movie ever made in India. Prabhas returns on 15th August 2019.”On Monday, Prabhas, who is new to Instagram, posted a video saying that he has a surprise in store for his fans that will be unveiled on Tuesday. His Baahubali co-star Rana Daggubati commented, “Brother maaannnn you actually are on Instagram🔥🔥🔥 waiting for the surprise,” echoing the sentiments of his fans. Saaho is touted to be a spy thriller with Prabhas playing the role of a double agent. The film is going to be released in all the major languages – Hindi, Telugu and Malayalam.Read: Shraddha Kapoor Starts Shooting Action Sequences for Saaho Despite Leg and Neck InjuryFollow @News18Movies for more last_img read more

first_img Hrithik and Tiger are working together in director Siddharth Anand’s yet to be titled film. While Tiger was recently seen in Student of the Year 2, Hrithik is gearing up for the release of Super 30 in July. On Wednesday, Mumbai Police arrested two people in Palghar district on the suspicion of being terrorists but they turned out to be artists from a film being shot nearby. TV9 Gujarati tweeted the news with a photo and wrote, “After an hour-long search operation, Mumbai police arrested 2 men suspected to be terrorists, but later turned out to be extras on the sets of Hrithik Roshan and Tiger Shroff’s upcoming action film.”After an hour-long search operation, #Mumbai police arrested 2 men suspected to be terrorists, but later turned out to be extras on the sets of Hrithik Roshan and Tiger Shroff’s upcoming action film. #TV9News pic.twitter.com/o74uib9PQQ— Tv9 Gujarati (@tv9gujarati) May 29, 2019 The India Today report says that the film’s production unit had to produce papers to get the actors released. They were recognised as Balram Ginwala (23) and Arbaaz Khan (20). However, they were still booked under Section 188 of the Indian Penal Code for creating panic in public. As per a report in India Today, the police was notified about the presence of two males roaming around in suicide bomber-like vest in the Vasai area. They were seen strolling around and buying cigarettes. After some efforts, the police caught them but they were later identified as extras in a film with Hrithik and Tiger in the lead roles. hrithik roshanmumbai policesiddharth anandSiddharth Anand film First Published: May 30, 2019, 7:15 AM ISTlast_img read more

first_img aapBJPcongressdelhi-lok-sabha-elections-2019 First Published: May 20, 2019, 9:16 PM IST As the country awaits the results of the world’s biggest democratic exercise, News18-IPSOS, an exit poll survey by Network 18, gives an insight into the probable outcome of the results.News18-IPSOS suggests that BJP’s Hans Raj Hans may emerge as the winner from North West seat of Delhi and Congress’s Rajesh Lilothia and AAP’s Gugan Singh may trail.Hans is a singer-turned-politician and a recipient of the Padma Shri.Lilothia is the former MLA from the Patel Nagar assembly constituency.Singh was earlier associated with BJP and a former member of the Delhi Legislative Assembly. He joined AAP on 30 July 2017 in presence of Delhi chief minister Arvind Kejriwal.Earlier in 2014, BJP won all seven constituencies of Delhi. It won the Northwest Delhi seat with a margin of 7.8 per cent votes. BJP candidate Udit Raj with 6,29,860 votes and a vote share of 46.4 per cent, defeated AAP’s Rakhi Birla who got 523,058 votes and a vote share of 38.6 per cent. Offended with BJP for not giving him a ticket to contest in the 2019 election, Raj defected to Congress.In the 2009 elections, Congress had swept all seven seats of Delhi. Krishna Tirath of Congress defeated BJP’s Meera Kanwaria with a margin of 21.5 per cent of the votes. Tirath got a total of 4,87,404 votes and a vote share of 56.8 per cent while Kanwaria got 3,02,971 votes with a vote share of 35.3 per cent.The Lok Sabha elections in 2019 took place in seven phases across India in the time span of about a month and a half. A total of 543 seats went to poll in which around 900 million voters were expected to exercise their voting rights.The final results will be announced on May 23. last_img read more

first_imgThe company explains in a blog post that it was able to retrieve notes weeks and months beyond the stated limit, in one case going as far back as 2015. In another example, ElcomSoft says that it was able to recover 46 notes from an iPhone that had been deleted over 30 days ago.Users don’t need to panic at this point, however, as ElcomSoft says it used its own custom software to dig up the data, and that it requires a user’s Apple ID credentials. In other words, these past notes can’t just turn up accidentally, and your account would have to be specifically targeted by someone with access to this software.For what it’s worth, ElcomSoft is the security firm that discovered similar iCloud loopholes recently with deleted photos and Safari browsing history, and it notes that Apple was quick to address those issues. “There is no doubt Apple will fix the current issue,” the company writes.SOURCE ElcomSoft Like many of Apple‘s apps and services, the Notes app can be synced to iCloud to make the information available on a number of devices. When a user chooses to delete a note, they can recover it within 30 days, but after that Apple states the data is wiped. However, security firm ElcomSoft has discovered that it’s able to recover notes well beyond this 30-day window. Story TimelineApple iCloud rises higher with new 2TB offerApple iCloud Calendar finally gets a “Report Junk” buttoniOS update 10.3 patches a major security flawReboot-rebooted, new iOS 11 Apple Music tipped for iPhone 8last_img read more

first_imgCase makers might not see the HTC U11 as a device that’ll be made in enough bulk to be worth making a case for. That would be a bummer if I was the sort of person who always went with one specific brand that I trusted for cases for my phone. The positive side of this equation is HTC’s own understanding of this situation – which seems to have driven them to make their own case.Users that buy the HTC U11 from HTC online – from HTC dot com, will find that they get a case with the phone. This case isn’t a super hardcore case – it’s just an HTC Clear Case, after all – but it’s a case nonetheless. On that note – buying from HTC also gives users a “30 day no questions asked return” policy as well as free shipping – plus the stuff that’s normally in the box.As we found out in our first hands-on experience with the HTC U11, the Edge Sense feature on this phone means case-faring versatility, too. Because Edge Sense uses two pressure sensors, one on each side of the phone, this feature works when users are wearing gloves and/or the U11 is inside a smartphone case. So IF the U11 gets a bunch of cases made for it by 3rd-party accessory manufacturers, that feature will work (just so long as their cases have at least a little bit of flex). Have a peek at our hands-on above and stick around for our full review. This smartphone is up for pre-sale through HTC right this minute in a variety of wild and enticing colors. Let us know if you’re going to jump in on this HTC machine or if you’ll be waiting for the next ONE – if there is one. Story TimelineHTC U11 price, carrier, and SIM-free details: What you need to knowHTC U11: Everything you need to knowAfter 20 years, HTC reveals how the sausage is madeHTC U11 camera unseats Google Pixel for top DxOMark score My one concern with the HTC U11 is the same as with previous models from lesser manufacturers. Where HTC’s smartphones excel in unique design, they give me a chill for those users that are prone to clumsiness. HTC is right on the borderline with popularity in smartphones, where 3rd-party accessory brands decide whether making a case will be worth the effort.last_img read more

first_imgJust as quadcopters give users a unique vantage point from high above, BIKI delivers the same exciting experience from below the depths. Equipped with a 4K-capable sensor, 150-degree wide angle lens, and stabilizer, the robofish can offer users a unique perspective, be it under a swimming pool or in the sea.But BIKI isn’t just an underwater camera. It’s called a robofish for a reason. It does look like a robotic fish and even acts like one. It is promised to be quiet enough that it won’t spook real fish. It can dive down to a depth of 196 ft to let you see things you’d never be able to reaach unless you were a diver.You can see through BIKI’s eyes with a mobile device and control it with a smartphone or its accompanying waterproof remote. It is, however, also smart enough to avoid obstacles in its path. But like any good drone, it will follow a path you may set for it. Presuming you know the lay of the land. Or water, in this case. BIKI is a toy, a pet, a companion, and chaperone. What it isn’t is a product you can now buy in stores. You have to make a $599 pledge to get one on Kickstarter, with a promise of a shipping date in September. If and when it does become commercially available, it will retail for an expected $1,024.VIA: Kickstarter Who says all drones can do is fly and crash? While nothing in its formal definition limits it as such, drones these days have mostly been associated with unmanned aerial vehicles or UAVs. Robosea, however, is introducing a new kind of UAV, an unmanned aquatic vehicle. BIKI doesn’t look like a helicopter but more like a fish, because that is exactly what it is. Meet the world’s first bionic underwater robofish drone.last_img read more

first_imgIt’s official: Nikon is developing the model D850, a DSLR camera it says will be a full-frame offering with other high-end features. The camera is targeted solely at professional, serious photographers (it will, no doubt, be priced in the thousands of dollars, lenses not included), and it’ll be the successor of the current Nikon D810 model. We don’t know the release date yet, but Nikon has revealed some of the camera details. Nikon announced the D850 model in a statement today, saying that it ‘will be a formidable tool for creators who will not compromise on exceptional image quality and versatility.’ It is positioning the model as something for professional and hobbyist photographers, though you’d need to be a serious hobbyist if the D810 model’s price is any consideration ($2,999 USD body-only).The camera will be suitable for a wide variety of content, according to Nikon, including multi-media projects, weddings, commercial sports, landscapes and more. The D850 will be an FX-format camera that boasts new, but unspecified, technologies, as well as enhancements and features not seen with the D810 model.Nikon specifically points out the D850’s ‘sharp and clear rendering,’ as well as its ‘rich tone’ as a couple notable D810 features, suggesting a particular focus on those elements with the D850. The company doesn’t offer any further details on the model, saying only that it will ‘exceed the expectations of the vast range of photographers’ that want a high-res and fast camera.Though we don’t know the specs yet, it is safe to assume they’ll build upon and exceed the D810’s specs; that model boasts things like a 36.3-megapixel sensor, 5fps continuous shooting, Full HD video recording, and an ISO spanning 64 to 12,800.SOURCE: Nikonlast_img read more

first_imgSOURCE: Reddit Weeks ago, a disturbing subreddit called “deepfakes” featuring adult content edited using artificial intelligence went viral. The content seemingly featured popular actresses (and the occasional actor) in adult movies, though none of those celebrities had actually participated in the content and none had given their consent. The videos were edited using artificial intelligence, and now Reddit is squashing them. Reddit is calling these “deepfaked” videos involuntary pornography, and it has just banned the Deefakes subreddit that was sharing them. In a statement published on the site, one Reddit administrator explained that the company has implemented new site-wide rules specifically against such content, whereas before those rules were part of a larger single policy covering multiple facets of unacceptable content.Under the new policy, Reddit says that porn created and/or posted without permission is banned including ones “that have been faked.” This covers the issue of what it calls involuntary pornography in which someone uses the face of a celebrity (or anyone else) and uses AI to seamlessly edit it over the face of a participant in an adult film.The “Deepfakes” subreddit stirred huge controversy after going viral, raising questions related to ethics and legality. This was the first time many people had witnessed the ability of certain AI tech to generate content in which a person appears to be present even if they’re not.The technology itself isn’t new, though. We saw a creepy example of this fake footage tech last year via the University of Washington, where researchers made a tool that uses AI to generate a video of someone “saying” something they didn’t actually say. Then-president Barack Obama was used as an example. last_img read more

first_imgThe surprises start early with this teardown, as iFixit discovers that the OnePlus 6’s glass back is actually easier to remove than similar backs are on other phones. This is all thanks to a fingerprint sensor cable long enough to allow you to lift the back off entirely without worrying about tearing it. At the end of the day, you’re still dealing with frustrating task of removing a glass back from the phone, but the length of this cable means there isn’t as high a potential for collateral damage.The battery is also fairly easy to remove, as iFixit notes that not only is it accessible, but it’s only lightly adhered in place. If you’re planning to use the OnePlus 6 as your main device for a while then, replacing the battery should be at least somewhat easy, provided you’ve got the equipment needed to lift the glass back off of its housing (and you’re okay with potentially cracking it during the removal process).Getting to the motherboard required removing 10 screws from the antenna frame, one of which was hidden behind the water damage indicator. The good news, however, is that all of the screws used are standard Phillips screws, which makes removal a lot easier. iFixit also found evidence of waterproofing as it was performing this teardown – as OnePlus isn’t really advertising waterproofing as a feature of the OnePlus 6, it’s probably not a good idea to expose it to too much water, but it’s nice to see that there is some protection in place.AdChoices广告While iFixit’s teardown has a lot of positive aspects to it, the phone’s OLED display proves to be a hassle to remove. In fact, OnePlus has used so much glue in securing the display to the frame that you probably won’t be removing it without damaging it. Considering that screen replacement is one of the most common DIY repairs, that isn’t a happy realization.At the end of it all, iFixit gives the OnePlus 6 a repairability score of 5 out of 10. The OnePlus 6 earns marks for its easy to remove battery, its modular design, and the fact that most everything is secured in place with Phillips screws, but loses points because of its glass front and back and the difficulty in removing them. Be sure to read iFixit’s full teardown, as there were a lot of interesting discoveries throughout. iFixit has wasted little time in tearing down yet another flagship phone: the OnePlus 6. US orders for the OnePlus 6 opened only yesterday, and a mere 24 hours later, iFixit is getting its hands dirty and telling us just how easy it is to repair the phone as a DIY project. As with most phones iFixit takes a look at these days, its findings are both good and bad. Story TimelineOnePlus 6 orders have opened up in the USOnePlus 6 camera: Our first Photos and VideosOnePlus 6 first update will let you hide the notchlast_img read more

first_imgThe Moto E5 Play has a 5.3-inch display with 18:9 aspect ratio and rounded corners. There’s no notch, with Motorola instead opting for the slightly more standard set of bezels around the edges of this display panel. This device looks a lot like the most major releases of 2017 rather than a brand new phone for 2018 – but the price reflects that as such. There’s a fingerprint reader hidden under the Motorola logo around back, and there’s a single camera back there with an LED flash for photos and video. The back’s camera is 8MP strong while the 5MP camera up front also has its own flash. Clearly this phone is meant for those users that are all about the photos, but not the most exquisite photos in the world – just so long as they’re well-lit.The Moto E5 Play with Android GO is coming to “various countries” inside Europe and Latin America starting at RRP €109. You’ll find similar versions of this device in various other markets around the world. See also: Moto Z3 Play – in full effect. We’ll have the latter in on full review SOON!AdChoices广告Story TimelineMoto E4 Review: Verizon’s best cheap phoneMoto E4 Plus available now: here’s where you can buy oneMoto E4 Plus Review : The Never-ending BatteryMoto E5 rear fingerprint scanner revealed in leak It’s not easy tracking where and when each Android smartphone is released – but it’s interesting watching which phone goes where. The Moto E5 Play with Android Oreo (Go edition) – as it’s called – was released earlier this year in some locations – now it’s coming to more. last_img read more

first_imgThe Motorola P30 uses the naming conventions of the Huawei P series without precedent. If we only look at what Motorola’s produced for smartphones in recent years, this industrial design looks like it’s come out of nowhere. Lucky for us, we don’t need to do that – we can look at other companies too.In addition to the P-model name from Huawei, Motorola seems to have found a way to implement the mood ring sort of multicolored backside as executed in the P20 Pro and Honor 10. That’s layered glass, mind you, and not necessarily the same solution used by Motorola here. Also Motorola’s flipped the colors so… different?This phone looks a lot like the leaked Motorola One from a few weeks ago. The camera array on the back is a little different – but it could very well be the same base design. There you’ll find the same white backside as this final result, too.AdChoices广告GUESS WHICH PHONE IS FROM WHICH BRAND! You have Apple, Xiaomi, and Motorola to choose from!If you’ll have a peek at the Xiaomi Mi 8, you’ll find a very familiar design. I would also like to point out at this time that the design of the iPhone X is very similar to that of the Xiaomi Mi 8, and that the Motorola P30 is very similar to that of the iPhone X, and so on and so forth.The Motorola P30 was tipped to roll with a 6.2-inch FHD+ display with 19:9 aspect ratio. Inside we’re expecting a Qualcomm Snapdragon 636 14nm SoC and 6GB RAM. There’ll be a 16MP rear camera with LED flash, f/1.8 aperture, 1.25μm pixel size, and a 5MP secondary rear camera. Up front was tipped a 12MP front-facing camera, f/1.8 aperture at the top in the notch and the Motorola text word logo at the bottom. ABOVE: The folks at MySmartPrice grabbed a few screenshots before Motorola realized they’d listed their new hero phone early in China. You can still see some pages cached through Google if you search the China-based Motorola website for Motorola P30. There’s apparently three versions of this phone – three colors, but two internal storage size options. One is Aurora, the other is “Bright Black”, and the other is “Ice Jade White.” Those words don’t work together but there they are, making black and white seem like fantastically new bits of precious treasure. One version of the phone has 6GB RAM and 64GB internal storage. The other version has 6GB RAM and 128GB internal storage. Both will likely be available in China and South Korea first, then MAYBE elsewhere. We’ll see soon enough. There’s really no way around it – Motorola’s joined the copycat club. This is apparently the Motorola P30, a device with a near-full-frontside display with a notch, a fingerprint sensor in the top middle of its back, and a pill-shaped set of cameras with its LED flash in the center. It’s basically the Xiaomi Mi 8, a device which is basically an Android version of the iPhone X. center_img Story TimelineMotorola One: Android One is branding, Moto X5 may be deadMotorola One Power photo shows the Android One iPhone XMoto Z3 Play revealed by Motorola: Still moddingMotorola One Power specs reveal only a slight upgradeMotorola event: A new Android One phone cometh!last_img read more

first_imgIf you have never heard of the VW XL1, we wouldn’t begrudge you. It’s not exactly an iconic car and while it was built as a supercar, it’s not a supercar in the vein of a Ferrari or Lamborghini. Rather this supercar was made to be super-efficient and its technology and shape were made to meet that goal. The XL1 is a 2-seater and was able to drive 261 miles per gallon. It achieved that impressive fuel economy with a 2-cylinder diesel engine that made 47hp combined with a 27hp electric motor. The battery for that motor was a 5.5-kilowatt-hour lithium-ion unit that gave the car an all-electric driving range of 31 miles.VW built each of the XL1 vehicles by hand and used ceramic brakes and a carbon fiber body for weight reduction. Each car weighed in at 1,753kg. The teardrop shape of the car made it very slippery. The car certainly lacks supercar performance.A run from naught to 62mph took 12.7-seconds. The XL1 was speed limited to 99.4 mph. There is at least one virtually new XL1 on a lot in England selling for $133,000. This car has only 10 miles on it.The video shows the XL1 along with some real supercars and its style fits in decently. It looks like something that should be in a science fiction movie. SOURCE: Motor1last_img read more

first_imgREAD: Palm Phone (2018) Review: A sign of future greatnessThe Palm smartphone is about the size of a credit card; it runs Android and offers full access to the Google Play Store. Palm bills the device as a phone for ‘people on the go,’ one that fits in tiny pockets, but that retains the connectivity and functionality of larger, heavier Android handsets.In addition to offering the same Android apps as other phones, the Palm smartphone supports Google Assistant and offers both gesture shortcuts and quick action menus. There’s Life Mode for silencing calls and notifications, GPS for navigation, an IP68 water and dust-resistance rating, Gorilla Glass, and cameras.AdChoices广告In an announcement this morning, Palm revealed that customers in the United States can now order the phone as an unlocked device straight from the company’s Palm.com website, allowing them to skip Verizon altogether and use the handset through a larger number of wireless carriers. The phone remains unchanged in all other aspects.The device is available as a pre-order for $349.99 USD starting today. The company is offering a free leather care with neck and wrist lanyards with the pre-orders for a limited time; the accessory would otherwise cost $30 if ordered separately. The Palm Phone for use as a companion device can still be ordered from Verizon and Best Buy. The ridiculously tiny Palm smartphone is now available to order as a standalone unlocked device from the Palm website, the company has announced. Unlike the version of the phone already available for purchase from Verizon, the new unlocked version is available for use on most GSM networks in the US, including Verizon, T-Mobile, AT&T, and MetroPCS. Story TimelinePalm’s tiny Android phone coming to Verizon next weekPalm phone unboxing: Look at this tiny thing!The tiny Palm phone can now be your only smartphonelast_img read more